5 Reasons Social Media Is Essential For SEO

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What do social media have to have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is rapidly growing marketing channel that most businesses have only begun making use of in the last couple of years, yet it's essential to utilize it - especially if you're investing efforts in search engine optimization. While the benefits of using social media might not be immediately apparent, they're essential for SEO aid. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like or share a tweet about an article. Content that has the highest number of social engagements will have more social signals. Search engines measure these social signals, and then use them as an index of quality when ranking the content. It's a way to determine the quality of content that people are able to use and what their algorithm decides is of good quality. The content you've created can be instantly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make high-quality content that is relevant. How do you reach websites who are willing to link to your content, when asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to place your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. These users will then be able to share your content with other people and boost your authority.

3.) Content amplification
No matter how top-quality the content you publish, it won't be popular without amplification. Sure, email marketing is an excellent method to amplify content, but it can only reach those in your database of marketing. Social media allows you to expand your reach with your content. If you post your content to your followers, they will share it with their own followers in the event that they find it helpful. They will also promote your content to their followers, increasing your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition, all of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google's trust in your company web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear on search result pages. This allows your brand to be displayed in search results for زيادة مشاهدات اليوتيوب - Learn Additional, search queries that are branded and not only restricted to your business's website. This gets more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well providing another method to get your content noticed in the search results. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.